Target Population Needs at JHUSON Primary Care Clinic Case Study

Target Population Needs at JHUSON Primary Care Clinic - Case Study Example In addition, the two years funding by a philanthropist and the offer by Microsoft for both hardware and software installations as opportunities. On the other hand, one threat is the daily violence experienced in the area. One social factor playing out from this case study is that only 50% of the people in this location are enrolled in some medical insurance. In effect, another 50% of the population has no form of medical insurance. On the other hand, there is a high case put forward concerning expected emergency cases in the hospital influenced by the violence cases. In addition, there is a prevalence of respiratory diseases, teen pregnancy, personal and intergenerational drug and alcohol use in the neighbourhood. Observing these facts, which could bring emergency medical cases, ensures that the facility will be wary of emergency cases and thus avoid Emergency Medical Treatment and Active Labor Act of 1986 violations (Smith, 2002; Strickler, 2006). According to a Harris Poll conducted in 2002, most Americans preferred hospitals that had nurses with speciality certification (Advanced Practice Nursing Roles, n.d.). Therefore, with this external opportunity will help JHUSON employ nurses that were specialists in the common illnesses in the neighbourhood. In this regard, the neighbourhood will feel safe in the hands of specialists. Another external opportunity related to JHUSON’s business plan concerns the use of health information technology. With its quest of having the service a model for future HIT-enabled inner-city community-based models of care, JHUSON stands to benefit. The government has federal financial incentives to the health service providers that make meaningful use of the electronic method of keeping health records (Jha, DesRoches, Kralovec & Joshi, 2010). Thus, with the business tailored to come with a benefactor in a HIT in the form of Microsoft, the JHUSON service will stand to benefit in terms of financial initiatives offered to HIT users by the government.

Portugal's Economy Essay Example | Topics and Well Written Essays - 500 words

Portugal's Economy - Essay Example Indeed, the economy grew by more than the European Union average in the 1990s, declined between 2001 to 2009 then recorded a 1% growth in 2010 (Central Intelligence Agency , 2011). The 1% growth notwithstanding, Portugal faces tough economic crisis as she recently sought outside help in 2011 in order to recover from her economic problems. In fact, the economic situation is predicted to worsen given the severe austerity measures impose on Portugal by her EC partners (British Broadcasting Corporation, 2011). Gross Domestic Product Portugal’s Gross Domestic Product (GDP), which is the market value of all her final goods and services produced within the country in a given period and which is the standard means of measuring a country's economic growth and standard of living, is estimated at $247 billion as at 2010 with the services sector accounting for 74.5%, secondary sector contributing 23% and primary sector accounting for 2.6% (Central Intelligence Agency , 2011). Figures from the Central Intelligence Agency ranked Portugal’s GDP 50th among other countries in 2010.

Comparison of Perfect and Imperfect Competition

Comparison of Perfect and Imperfect Competition INTRODUCTION The Father of Economics Adam Smith in his book â€Å" The Theory of Moral Sentiments†, wrote about the main characteristics of human beings. According to him a human being is very selfish or possesses self-love as well as there exists an invisible hand. The concept of self- love in human being is one of the most important factor in â€Å" the value theory† as well as in the development of market. [1] Generally a human being carries out economic activities till a point where he thinks that what I am paying is equal to what I am receiving, Human being willingly trade or carry out exchange till he feels that what I am giving is less and what I am receiving is more, once he realises that what I am giving is equal to what I am receiving, he will stop further trade. This is one of the most important philosophy of consumers and producers. Both the concept is based on selfish motives of maximising returns in terms of their efforts that is money. Since an economy consists of various economic agents with diverse interests, allocating resources optimally becomes an intricate task. Economic planners have two mutually opposing means to solve this allocation problem: planning versus competition. Which avenue will be adopted by the planners depends crucially on their value judgments. WHAT IS A MARKET? â€Å"Originally† says Jevons, : a market was a public place in a town where provisions and other objects were exposed for sale; but the world has been generalised so as to mean any body of persons who are in intimate business relations and carry on extensive transactions in any commodity. In the words of Cournot, a French economist, â€Å"Economics understand by the term market not any particular market placec in which things are bought and sold but the whole of any region in which buyers and sellers are in such free intercourse with one another that the price of the same goods tends to equality easily and quickly.† Thus, the essentials of market are: A commodity which is dealt with. The existence of buyers and sellers A place, be it certain region, country or entire world. Such intercourse between buyers and sellers that only one price should prevail for the same commodity at the same time. PERFECT COMPETITION Perfect competition is a theoretical market structure. Perfect competition is the world of price-takers. A perfectly competitive firm sells a homogenous product. It is so small relative to its market that it cannot affect the market price; it simply takes the price as give. Under perfect competition, there are many buyers and sellers, and prices reflect supply and demand. Also, consumers have many substitutes if the good or service they wish to buy becomes too expensive or its quality begins to fall short. New firms can easily enter the market, generating additional competition. Companies earn just enough profit to stay in business and no more, because if they were to earn excess profits, other companies would enter the market and drive profits back down to the bare minimum. Real-world competition differs from the textbook model of perfect competition in many ways. Real companies try to make their products different from those of their competitors. They advertise to try to gain market share. They cut prices to try to take customers away from other firms. They raise prices in the hope of increasing profits. And some firms are large enough to affect market prices. But the perfect competition model is not an ideal that we should try to achieve in the real world. Features of Perfect Competition There are many small firms, each producing an identical product . Each too small to effect the market price. The perfect competitior faces a completely horizontal demand curve. The extra revenue gained from each extra unit sold is therefore the market price. Freedom of Entry and Exit; this will require low sunk costs.[2] Diagram for Perfect Competition These factors are unrealistic in the real world. However Perfect Competition is as important economic model to compare other models. It is often argued that competitive markets have many benefits which stem from this theoretical model. In the Industry price is determined by the interaction of Supply and Demand. The firm will maximise output where MR = MC at Q1 In the Long Run Firms will make Normal profits. If Supernormal profits are made new firms will be attracted into the industry causing prices to fall. If firms are making a loss then firms will leave the industry causing price to rise.[3] Assumptions behind a Perfectly Competitive Market Many suppliers each with an insignificant share of the market – this means that each firm is too small relative to the overall market to affect price via a change in its own supply – each individual firm is assumed to be a price taker An identical output produced by each firm – in other words, the market supplies homogeneous or standardised products that are perfect substitutes for each other. Consumers perceive the products to be identical Consumers have perfect information about the prices all sellers in the market charge – so if some firms decide to charge a price higher than the ruling market price, there will be a large substitution effect away from this firm All firms (industry participants and new entrants) are assumed to have equal access to resources (technology, other factor inputs) and improvements in production technologies achieved by one firm can spill-over to all the other suppliers in the market. [4] IMPERFECT COMPETITION Imperfect competition is a competitive market situation where there are many sellers, but they are selling heterogeneous (dissimilar) goods as opposed to the perfect competitive market scenario. As the name suggests, competitive markets that are imperfect in nature. Imperfect competition is the real world competition. Today some of the industries and sellers follow it to earn surplus profits. In this market scenario, the seller enjoys the luxury of influencing the price in order to earn more profits. It prevails in an industry whenever individual sellers have some measure of control over the price of their output. Take the example of Coco-cola and perpsi together have the majpr share of the market, and imperfect competition clearly prevails. If a seller is selling a non-identical good in the market, then he can raise the prices and earn profits. High profits attract other sellers to enter the market and sellers, who are incurring losses, can very easily exit the market. The major types of imperfect competition are: monopoly, oligopoly and monopolistic competition. Monopolistic Competition: This market structure is characterized by a large number of relatively small competitors, each with a modest degree of market controlon the supply side. A key feature of monopolistic competition is product differentiation. The output of each producer is a close but not identical substitute to that of every other firm, which helps satisfy diverse consumer wants and needs. Oligopoly: This market structure is characterized by a small number of relatively large competitors, each with substantial market control. Oligopoly sellers exhibit interdependent decision making which can lead to intense competition among the few and the motivation to cooperate through mergers and collisions. Monopoly: Monopolies are thus characterized by a lack of economic  competition  to produce the  good  or  service  and a lack of viablesubstitute goods. Monopoly is an enterprise that is the only seller of a good or service. In the absence of government intervention, a monopoly is free to set any price it chooses and will usually set the price that yields the largest possible profit. Just being a monopoly need not make an enterprise more profitable than other enterprises that face competition, the market may be so small that it barely supports one enterprise. But if the monopoly is in fact more profitable than competitive enterprises, economists expect that other entrepreneurs will enter the business to capture some of the higher returns. If enough rivals enter, their competition will drive prices down and eliminate monopoly power. COMPARISION OF VARIOUS MARKETS A distinction has been made between perfect and imperfect competition. â€Å" A market is said to be perfect when all the potential sellers and buyers are promptly aware of the prices at which transactions take place and all the offers made by other sellers and buyers, and when any buyer can purchase from any seller. Same price same commodity same times is essential characteristic of perfect market. [5] On the other hand, a market is imperfect when some buyers or sellers or both are not aware of the prices made by others. Different prices come to prevail for the same commodity at the same time in an imperfect market. STRUCTURE NO.OF PRODUCERS AND DEGREE OF PRODUCT DIFFERENTIATION PART OF ECONOMY WHERE IT’S PREVALENT FIRM’S DEGREE OF CONTROL METHODS PF MARKETING Perfect Competition Many products; identical products. Financial markets and agricultural products None Market exchange or auction. Imperfect Competition Monopolistic Competition Many producers; many real differences in products. Retail trade like pizzas, beer. Some Advertising and quality rivalry administered prices. Oligopoly Few producers; little or no difference in product. Steel, chemicals some Advertising and quality rivalry administered prices. Monopoly Single producer; product without close substitutes. Franchise monopolies like electricity, water,drugs considerable Advertising COMPARISION ON BASIS OF DEMAND In economics, basically  demand  is the utility for a good or service of an economic agent, relative to his income. Demand is a buyers willingness and ability to pay a price for a specific quantity of a good or service.   Ã‚   Demand refers to how much (quantity) of a product or service is desired by buyers at various prices. The quantity demanded is the amount of a product people are willing to buy at a certain price; the relationship between price and quantity demanded is known as the demand. The term demand signifies the ability or the willingness to buy a particular commodity at a given point of time. In the above diagram, PART A reflects that the perfect competitor faces a horizontal demand curve, indicating that it can sell all it wants at the going market price. The price elasticity is perfectly elastic. When there is pure competition, since the number of firms is large, no individual has power to influence the market price. Also, since the products are identical from the consumer’s point of view, the price paid by them can’t be different. OX and OY are two axes. Along OX is the output and the OY is the price/revenue. At OP price a seller can sell as much as he likes. He cannot charge more and not charge less because then he’ll lose all his customers. PART B says that an imperfect competition, in contrast, faces a downward sloping demand curve. Meaning that if an imperfect competitive firm increases its sales, it will definitely depress the market price of its output as it moves down its dd curve. The price elasticity is finite elastic. [6] COMPARISON  ON BASIS OF SUPPLY Competitive firm has direct implications for the market supply curve and the law of supply. The primary conclusion is that a perfectly competitive firms short-run supply curve is that segment of its marginal cost curve that lies above the average variable costcurve. A perfectly competitive firm produces the quantity of output that equates marginal revenue, which is equal to price, and marginal cost, as long as price exceeds average variable cost. The profit-maximizing choices of output at alternative prices generate the perfectly competitive firms short-run supply curve. Consider three key points: A profit-maximizing firm produces the quantity of output that equates marginal revenue and marginal cost (MR = MC). A perfectly competitive firm is characterized by the equality between price and marginal revenue (P = MR). The law of diminishing marginal returns gives the marginal cost curve a positive slope. Combining all three points means that a profit-maximizing perfectly competitive firm produces the quantity of output that equates price and marginal cost (P = MC). An increase in the price, moves the profit-maximizing quantity to a higher point on the positively-sloped marginal cost curve, and a larger production quantity. A decrease in the price, moves the profit-maximizing quantity to a lower point on the positively-sloped marginal cost curve, and a smaller production quantity. REAL WORLD SCENARIO In the post independence era, India adopted highly restrictive industrial policy. India’s industrial licensing policy created entry barriers for private enterprises in sectors earmarked for them and hence didn’t promote ‘perfect competition’. Indian planners who believed in the doctrine of ‘infant industry argument’ provided necessary protection to domestic manufactures from foreign competition by way of tariff barriers. During this regulated regime, however, India’s industrial growth rate was not promising. In India, under Structural Adjustment Programme (SAP), industrial licensing policy was abolished and tariff and quantity restrictions on imports were also dispensed with. Thus the New Economic Policy made an effort to promote a competitive market system in India. As a result India’s industrial sector started showing some signs of improvement in terms of growth.[7] In the real world, situations like perfect market exists for markets for most of unbranded staple goods such as food grain and vegetables. However it should be noted that there is a trend of branding more and more of such goods also, and in this ways making their markets become more and more like oligopolistic markets. In a monopoly like in Saudi Arabia the government has sole control over the oil industry. A monopoly may also form when a company has a copyright or patent that prevents others from entering the market. Pfizer, for instance, had a patent on Viagra. In an oligopoly, assume, for example, that an economy needs only 100 widgets. Company X produces 50 widgets and its competitor, Company Y, produces the other 50. The prices of the two brands will be interdependent and, therefore, similar. So, if Company X starts selling the widgets at a lower price, it will get a greater market share, thereby forcing Company Y to lower its prices as well. There are two extreme forms of market structure: monopoly and, its opposite, perfect competition. Perfect competition is characterized by many buyers and sellers, many products that are similar in nature and, as a result, many substitutes. Perfect competition means there are few, if any, barriers to entry for new companies, and prices are determined by su pply and demand. Thus, producers in a perfectly competitive market are subject to the prices determined by the market and do not have any leverage. For example, in a perfectly competitive market, should a single firm decide to increase its selling price of a good, the consumers can just turn to the nearest competitor for a better price, causing any firm that increases its prices to lose market share and profits. CRITICISMS OF PERFECT COMPETITION The use of the assumption of perfect competition as the foundation ofprice theoryfor product markets is often criticized as representing all agents as passive, thus removing the active attempts to increase ones welfare or profits by price undercutting, product design, advertising, innovation, activities that the critics argue – characterize most industries and markets. These criticisms point to the frequent lack of realism of the assumptions ofproduct homogenity and impossibility to differentiate it, but apart from this the accusation of passivity appears correct only for short-period or very-short-period analyses, in long-period analyses the inability of price to diverge from the natural or long-period price is due to active reactions of entry or exit. Some economists have a different kind of criticism concerning perfect competition model. They are not criticizing theprice taker assumption because it makes economic agents too passive, but because it then raises the question of who sets the prices. Indeed, if everyone is price taker, there is the need for a benevolent planner who gives and sets the prices, in other word, there is a need for a price maker. Therefore, it makes the perfect competition model appropriate not to describe a decentralize market economy but a centralized one. This in turn means that such kind of model has more to do with communism than capitalism. Another frequent criticism is that it is often not true that in the short run differences between supply and demand cause changes in price; especially in manufacturing, the more common behaviour is alteration of production without nearly any alteration of price. CONCLUSION In this industrial and competitive world not everyone has a chance to excel. Sometimes there is boom period in the economy when the firm’s income flourishes while at other times there can be a depression which will create losses for the firm. It is thus a firm’s ability to manage its resources carefully and feasibly. Why do consumers spend their income on new brands? A classical reference may be in order: â€Å"The love of novelty manifests itself equally in those who are well off and in those who are not. For . . . men get tired of prosperity, just as they are afflicted by the reverse. . . . This love of change . . . opens the way to everyone who takes the lead in any innovation in any country.† Thus, in an economy there will be different types of market and each market will have its own pros and cons it just depends on the various innovations they undertake to attract more consumers. Both perfect and imperfect competitions excel in their fields. BIBLIOGRAPHY BOOKS: Nordhaus, Samuelson. (2008) Economics. Tata Mc-Graw-Hill Publishing Company Limited. Dewett, K.K., Nevalur, M.H., Modern Economic Theory, S. Chand, New Delhi, 2010. WEBSITES: http://www.economicshelp.org/microessays/markets/perfect-competition/ http://tutor2u.net/economics/content/topics/competition/competition.htm http://www.economicshelp.org/microessays/markets/perfect-competition/ http://www.cci.gov.in/May2011/Advocacy/essay2012/jyoti.pdf [1] Dewett, K.K., Nevalur, M.H., Modern Economic Theory, S. Chand, New Delhi, 2010. [2] http://www.economicshelp.org/microessays/markets/perfect-competition/ [3] http://www.economicshelp.org/microessays/markets/perfect-competition/ [4] http://tutor2u.net/economics/content/topics/competition/competition.htm [5] Dewett, K.K., Nevalur, M.H., Modern Economic Theory, S. Chand, New Delhi, 2010. [6] Nordhaus, Samuelson. (2008) Economics. Tata Mc-Graw-Hill Publishing Company Limited. [7] The Index of Industrial Production (IIP) was 6.2 percent for April-Dec, 1999.

Executing the Innocent :: capital punishment essays

The risk of executing innocent persons is a decisive objection to the institution of capital punishment in the United States. Consequentialist arguments for the death penalty are inconclusive at best; the strongest justification is a retributive one. However, this argument is seriously undercut if a significant risk of executing the innocent exists. Any criminal justice system carries the risk of punishing innocent persons, but the punishment of death is unique and requires greater precautions. Retributive justifications for the death penalty are grounded in respect for innocent victims of homicide; but accepting serious risks of mistaken executions demonstrates disrespect for innocent human life. United States Supreme Court decisions of the 1990’s (Coleman v. Thompson and Herrara v. Collins) illustrate the existence of serious risk and suggest some explanations for it. I live in a city (Philadelphia, PA) whose District Attorney seeks the death penalty more often, and with greater success, than any other D.A. in the United States. In Philadelphia, as elsewhere in the U.S., the majority of defendants in capital trials are poor, and rely on court appointed defense lawyers paid by the local jurisdiction. It is no coincidence that a city which sends large numbers of convicted murderers to death row has "an unusually impoverished system" for representing indigent defendants. According to Tina Rosenberg, where private attorneys "routinely" charge $50,000 to defend a capital case, Philadelphia pays court-appointed lawyers a $1700 flat fee for preparation and $400 for each day in court. The executive administrator of Philadelphia's courts reckons that this averages $3519 a case.(1) Those numbers help to explain why District Attorney Lynn Abraham's department has such a high percentage of homicide defendants sentenced to death. They also suggest that Philadelphia runs an especially great risk of sending to death row some persons who are innocent of the crime for which they were convicted. But why does Philadelphia ask for the death penalty so often—in Rosenberg's words, "virtually as often as the law will allow"? (320) D.A. Abraham says that she considers herself the representative of the victim and the victim's family, and that the death penalty is the right thing to do for them. (321) This is essentially a retributive rationale for capital punishment. The risk of executing innocent human beings is the focus of this paper. I believe that this risk is so significant that it constitutes a decisive reason for the abolition of capital punishment in the United States.

Hate Crimes Essay

The subject of hate crimes has to the highest degree had an affect on the way in which people socialize with each other on a regular basis. The basic definition of a hate crime is just about any act of violent behavior or vocal laceration of a human being simply on the basis of his or her race, spiritual belief, or his or her sexuality. A vast number of other bases that have an influence on hate crime have been introduced which are dependants upon guiding principle in written laws. The problem of abhorrence has absolutely overwhelmed every single one of us with queries and wished-for responses on how and why a number of of these blasphemous acts have taken place in front of the entire world. It is usually believed by people that the hate is not endorsed but erudite by means of the background of a person in particular environments. Several other factors are believed to be stirring this emotion as well. These are inclusive of the placement of a person in society, devout practices, and antagonism in the business ways. Analysis Violent behavior aggravated by a partiality in opposition to victims’ distinctiveness which are inclusive of race, faith, cultural background, nationalized basis, sexual category, or sexual orientation, are problems that have posed an issue to the entire community. The Federal law has defined a hate crime as at whatever time a fatality is assaulted on the foundation of his or her race, civilization, religious conviction, sexual orientation, or sexual characteristics; hate wrongdoings are made in opposition to constituents of a meticulous group basically due to their association to that group. Statistics show to us that at a time when in one year about nine thousand one hundred hate crimes took place, â€Å"a review of the data by incident showed that all but 4 of the incidents were classified as single-bias (involving only one bias motivation). A breakdown of the single-bias incidents by the type of bias revealed that 51. 4 percent were motivated by racial bigotry, 17. 9 percent were caused by religious intolerance, 16. 6 percent were the result of a sexual-orientation bias, and 13. 7 percent were triggered by an ethnicity/national origin bias. The remainder involved a bias against a disability. † (FBI Releases, 2004). There is no guarantee that hate crimes can ever be stopped. But there are certain steps that can be taken so as to stop such heinous crimes from taking place. First of all, the Federal Laws need to be adjusted as they do not take in sexual orientation as a hate crime. What else is that The Hate Crimes Prevention Act (HCPA) should be made tougher with stronger punishments so that people would be scared of the law (Hate Crimes, 2006). Another very important aspect is that every single hate crime must be reported to the higher authorities as if the sufferer does not speak up when the crime has taken place, the offender just might be able to strike back at him or her or perhaps someone who belongs to the sufferers’ base of being attacked. Criminal justice administrators and state policy makers should come to become conscious that it is necessary to create or regulate hate crime legislation. This is an issue that has undergone much debate since a long time. The answer to resolving the ever-growing predicament of hate crimes is additional hate crime legislation. Conclusion The word â€Å"Hate Crime† is perhaps a rather expansive term that holds the basic meaning that hate crime is any offense where the executors’ narrow-mindedness in opposition to an individual collection of people is a feature in having an influence upon who would be the victim. These can be inclusive of race, ethnicity, religion, sexual orientation etc. the profile of a hate crime offender can vary at all times as they usually appear to be innocent people. The rules against hate crimes need to be stricter so as to help decrease the crime.

Human Nature Is Good Or Bad - 1484 Words

Jesus Robledo Prof. Hudley English 121-001 April 17 2016 Human Nature Human Nature, human nature to me is how a person gives their life meaning by applying different believes to it, and then continue living their life based on them. No human is perfect nor good or bad. Throughout the history of humanity, our way of thinking, and believes have evolved in some way. Human nature took its turns when everyone started creating new beliefs back then. An example of different ideas being created or asked about was the way life was created. In order for humanity to maintain themselves motivated, and have a meaning to life they must have beliefs. This can all be done subconsciously. Humans show multiple ways of having believes. Some people believe in science and that’s how it reflects on their human nature. Others believe in Religion and that’s what is reflected on their side of human nature. Overall, human nature involves thinking, feeling, and committing actions. What kind of animal is the human? The undeniable answer is a savvy, garrulous, upright gorilla with a propensity for material belonging. Yet, shouldn t something be said about the more inconspicuous idea of human instinct? That is more questionable. Some deny it exists, liking to trust that we can be anything we need to be. They can t be correct. Despite the fact that we show loads of individual and social varieties, people are creatures, and like all creatures we have mannerisms,Show MoreRelatedHuman Nature Is Good Or Bad?909 Words   |  4 PagesHuman nature is referred to distinguishing characteristics; including ways of thinking, feeling, and behaving. Which humans tend to have naturally. As human beings we are taught moralities at a young age. We are taught whether an action is good or bad. So as humans, are we inherently good or bad? If we are taught what to be. Not only we are taught, but we are shaped by the world around us. 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The It Industries Contribution To Virtually Every Major Global Industry Finance Essay - Free Essay Example

Sample details Pages: 7 Words: 2132 Downloads: 2 Date added: 2017/06/26 Category Finance Essay Type Analytical essay Did you like this example? Information technology plays an integral part of virtually every major global industry, which has emerged as a prime global source of growth and employment. IT industry has become one of the most vigorous industries in the world due to increased productivity worldwide, especially in the developed countries. Owing to its extensiveness and easy accessibility as well as wide range of IT products available, the demand for IT services has become persistent both from consumers and businesses, contributing to this sectors rapid growth. Don’t waste time! Our writers will create an original "The It Industries Contribution To Virtually Every Major Global Industry Finance Essay" essay for you Create order Both software development and the hardware involved in the IT industry include everything from computer systems, to the design, implementation, study and development of IT and management systems. Unlike other common industries, the IT sector is knowledge based. The IT industry assists other sectors in the growth process of the economy including the services and manufacturing sectors. This report will concentrate on two potential competitors in the personal computer industry, Hewlett-Packard and Dell Inc. Hewlett-Packard is a global technology company, ranking 20 in the Fortune 500 list. Company has set up business in over 170 countries either developing or under-developed. The company is also taking an active role in increasing the volumes of sales in new markets worldwide, engaging with other multinational corporations, non-governmental organizations to reinforce the competitiveness on the local market and on international arena through policies and strategies that can supp ort free-market economies. This is one of the reasons that makes HP a leading technology company in the growing IT markets (HP Annual Report, 2003). Dell Inc. tenders a variety of product categories including desktop PCs. Dell listens to customers and sells its products directly to customers through sales representatives, telephone based sales and via range of indirect sales channels. Dell can boast as number one supplier of PC systems in the US, and number two worldwide. Primary business strategy that Dell employs explicitly focuses on customer model, highly efficient manufacturing and logistics as well as relevant technologies and solutions. By expanding this strategy through adding new distribution channels, Dell intends to acquire more commercial customers all over the globe. (Dell Annual Report,2008) Industry Analysis Number of Companies within the Industry: Dell The worlds leading direct-sale computer retailer provides a wide range of computer and entertainment products for consumers and enterprise markets. HP HPs Personal Systems Group (PSG) markets desktop and notebook PCs to consumer, businesses, government agencies, and schools. Toshiba was the worlds fifth largest personal computer vendor in 2009 Apple Once the worlds top PC maker, Apple Computer has been relegated to niche status in a market dominated by Wintel machines (computers using Microsoft Windows software and Intel processors). Scale Economies: There are two distinct economies operating between the actual company and the markets along with most giant enterprises. The distinct economies are divided into internal and external. Internal: Tech Economy, Managerial Economy, Financial Economy, Marketing Economy, Research Development External: These features of scale economies involve distribution centres and retailers. For instance, Sony, HP or Apple fabricate computers, whereas retailers organize computer deliveries to the consumer. Dell is an exception, which has surpassed in the practice of delivering computers right to the door of their customers home. Learning Experience Effect: The maturity of computer industry has achieved and is likely to be further sustained, owing to the fact that in most developed countries computers can be found in virtually all homes with connection to the internet. Whats more, students all over the world are taught in schools how to operate computers and competency is set to increase. However, there are still those who find it hard to adapt to new applications and manage with basic operations such as installing drivers or simply connecting a monitor. Support is considered to be the most common complaint among customers in the industry. Dell is again an exception. It receives great rewards form highly efficient customer service relationship. Nevertheless, the complaints are few due to the reliability of personal computers. Capital Requirements: The owners equity required to embark and compete with already recognized names in the computer industry is outrageous. A single fact of HP spending 3.9 billion dollars on research and development last year alone suggests that a person thinks twice about engaging in the industry. Recent applications and innovations have been introduced by the huge companies; do not leave a chance to new-comers to compete. On top of that, powerful brand name products that are manufactured by Dell, HP and Apple have become truly accepted by many households. Nevertheless, being technologically savvy and having an ability to create sorts of unique features can help an individual to sell the ideas to the existing large companies. This might be the most appropriate situation for those who seek profits from the PC business. Industry Profitability: The fact remains that the PC industry doesnt produce only PCs. Every company that creates PCs also has its hand in other industries and markets. An important question to ask is how profitable is the industry. And the answer is billions upon billions upon billions of dollars. The industry is constantly redefining itself as well as every other business on the world due to its deep routes within every industry. As for what company ranks the highest in profit at the moment is Apple, but the numbers are skewed due to other hardware Apple provides. The industry is extremely competitive and profitable. Forces: Suppliers Intel and Microsoft are the two most dominate suppliers in the PC industry. Suppliers: Intels microprocessor chips are used in approximately 80% of personal computers. Microsoft operating systems are used in 90% of computers, giving it substantial bargaining power. Given that Microsoft and Intel control the majority of the PC supplier market of major component parts, the business world has named the two Wintel. Buyers: The strength of the PC buyer has basically evolved from the personal computer becoming a commodity-like item. Backward integration is also a factor in the strengthening of the PC buyers bargaining Power because more and more people are building their own computer systems. Rivalry Among Existing Firms: The competition in the personal computer industry is also an industry that resembles follow the leader. Follow the leader occurs when industry leaders are imitated by competitors; and those competitors that do not follow will fall off by the wayside. Price Wars: Ex. In 1999 the average PC cost $ 1,699. Now the average price of a PC is under a thousand dollars. Threat of New Entrants/Stakeholders The chances of a new PC vendor entering into the market and gaining significant market share is pretty slim, entry barriers are higher now than they ever have been. Two of those entry barriers that are making entry into the PC market so tough are cost and distribution. Concentrated: it is estimated by analysts that in the near future the top 5 vendors may control 70% of the global personal computer market. 5. Stakeholders: Environmentalists and E-waste are the major stakeholders for the PC industry; the dumping of high-tech trash like computers in landfills. Hewlett-Packard, IBM and Dell have recently started up a computer recycle program, recycling in all computer brands for a small fee Competitor Analysis of PC Manufacturers: Dell Inc: Risk factors: There are a host of risk factors that impact adversely on the business. The following are defined as some of the most important ones: Deterioration in global economic situation and financial markets insecurity could harm the business and lead to reduced net revenue and profitability. Deterioration in global economic situation and financial markets insecurity could harm financial services activities. The strong competition which is faced may have negative impact on the market share, profitability and revenue. Weakening in infrastructure failures and breaches in data security could deteriorate the business. Failure of effective product management and services transitions could result in reduced demand for the products and the profitability of operations. Net Revenue: Net revenue remained flat year-over-year at $61.1 billion. During Fiscal 2009, the global commercial revenue decreased by 2% year-over-year while unit shipment remained flat over the second half of Fiscal 2009. Operating income: Operating income declined by 7% to $3.2 billion in 2009. The decrease was particularly caused by a shift in product mix that ended in lower selling prices. Net Income: For the year 2009, net income went down 16% to reach $2.5 billion. This was affected by a 7% fall in operating income, a 65% in investment and other income, and a rise in effective tax rate from 23.0% to 25.4% Gross Margin: January 30, 2009 February 1, 2008 Dollars Revenue Change Dollars Revenue Change (in millions, except percentages) Net revenue $61.101 100% (0%) $61.133 100% 6% Gross margin $10.957 17.9% (6%) $11.671 19.1% 23% Source: Dell Annual Report (2009) Hewlett-Packard: Net Revenue: The components of the weighted net revenue change between 2008 and 2009 were as follows: Net revenue of $114.6 billion in 2009 2009 2008 Percentage Points Personal Systems Group . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . (5.9) 5.6 Imaging and Printing Group . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . (4.7) 1.0 Enterprise Storage and Servers . . . . . . . . . . . . . . . . . . . . . . . . . . . (3.4) 0.7 HP Software . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . (0.6) 0.6 Corporate Investments/Other . . . . . . . . . . . . . . . . . . . . . . . . . . . . (0.2) (0.2) HP Financial Services . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 0.4 Services . . . . . . . . . . . . . . . . . . . . .. . . . . . . . . . . . . . . . . . . . . . . . 11.6 5.4 Total HP . . . . . . . . . . . . . . . . . . . . . .. . . . . . . . . . . . . . . . . . . . . . (3.2) 13.5 Source: HP Annual Report (2009) GAAP operating profit of $10.1 billion GAAP diluted earnings per share of $3.14 Gross Margin: Total gross margin of the company declined by 0.6 percentage points in 2009 compared to 2008. On a weighted basis, ESS had the biggest impact to the total gross margin decline. Apple: Net Sales: increased $4.1 billion or 12% in 2009 compared to 2008. The following factors contributed positively to this increase: 1. This growth is attributed mainly to augmented distribution and strong demand for iPhones. iPhone revenue together with net sales of related products and services made up $6.8 billion in 2009 (a rise of $4.9 billion or 266% compared with the previous year) 2. Net sales of other music-related products and services went up $696 million or 21% over 2009 compared to 2008. 3. Net sales of Mac plunged 3% during 2009 as opposed to 2008, though Mac unit sales rose by 7% over the same period. Net sales per Mac unit sold went down by 10% during 2009, mainly owing to lower average selling prices across all Mac portable and desktop systems and a stronger U.S. dollar. Net sales of Macs comprised 38% of the Companys total net sales for 2009. 4. iPod net sales declined $1.1 billion or 12% in 2009. iPod unit sales went down slightly by 1%, while net sales per iPod unit sold decreased 11% to $149. Gross margin: The gross margin percentage rose by 1.7% between 2008 and 2009 (34.3% against 36.0% respectively). The primary drivers of the increase in 2009 were considerably lower commodity and other product costs. Operating expenses 2009 2008 Research and developmentÃÆ' ¢Ãƒ ¢Ã¢â‚¬Å¡Ã‚ ¬Ãƒâ€šÃ‚ ¦ÃƒÆ' ¢Ãƒ ¢Ã¢â‚¬Å¡Ã‚ ¬Ãƒâ€šÃ‚ ¦ÃƒÆ' ¢Ãƒ ¢Ã¢â‚¬Å¡Ã‚ ¬Ãƒâ€šÃ‚ ¦ÃƒÆ' ¢Ãƒ ¢Ã¢â‚¬Å¡Ã‚ ¬Ãƒâ€šÃ‚ ¦ÃƒÆ' ¢Ãƒ ¢Ã¢â‚¬Å¡Ã‚ ¬Ãƒâ€šÃ‚ ¦ÃƒÆ' ¢Ãƒ ¢Ã¢â‚¬Å¡Ã‚ ¬Ãƒâ€šÃ‚ ¦ÃƒÆ' ¢Ãƒ ¢Ã¢â‚¬Å¡Ã‚ ¬Ãƒâ€šÃ‚ ¦ÃƒÆ' ¢Ãƒ ¢Ã¢â‚¬Å¡Ã‚ ¬Ãƒâ€šÃ‚ ¦ÃƒÆ' ¢Ãƒ ¢Ã¢â‚¬Å¡Ã‚ ¬Ãƒâ€šÃ‚ ¦ÃƒÆ' ¢Ãƒ ¢Ã¢â‚¬Å¡Ã‚ ¬Ãƒâ€šÃ‚ ¦ÃƒÆ' ¢Ãƒ ¢Ã¢â‚¬Å¡Ã‚ ¬Ãƒâ€šÃ‚ ¦ÃƒÆ' ¢Ãƒ ¢Ã¢â‚¬Å¡Ã‚ ¬Ãƒâ€šÃ‚ ¦ÃƒÆ' ¢Ãƒ ¢Ã¢â‚¬Å¡Ã‚ ¬Ãƒâ€šÃ‚ ¦ÃƒÆ' ¢Ãƒ ¢Ã¢â‚¬Å¡Ã‚ ¬Ãƒâ€šÃ‚ ¦ÃƒÆ' ¢Ãƒ ¢Ã¢â‚¬Å¡Ã‚ ¬Ãƒâ€šÃ‚ ¦ÃƒÆ' ¢Ãƒ ¢Ã¢â‚¬Å¡Ã‚ ¬Ãƒâ€šÃ‚ ¦ÃƒÆ' ¢Ãƒ ¢Ã¢â‚¬Å¡Ã‚ ¬Ãƒâ€šÃ‚ ¦ÃƒÆ' ¢Ãƒ ¢Ã¢â‚¬Å¡Ã‚ ¬Ãƒâ€šÃ‚ ¦ $1.333 $1.109 Percentage of net salesÃÆ' ¢Ãƒ ¢Ã¢â‚¬Å¡Ã‚ ¬Ãƒâ€šÃ‚ ¦ÃƒÆ' ¢Ãƒ ¢Ã¢â‚¬Å¡Ã‚ ¬Ãƒâ€šÃ‚ ¦ÃƒÆ' ¢Ãƒ ¢Ã¢â‚¬Å¡Ã‚ ¬Ãƒâ€šÃ‚ ¦ÃƒÆ' ¢Ãƒ ¢Ã¢â‚¬Å¡Ã‚ ¬Ãƒâ€šÃ‚ ¦ÃƒÆ' ¢Ãƒ ¢Ã¢â‚¬Å¡Ã‚ ¬Ãƒâ€šÃ‚ ¦ÃƒÆ' ¢Ãƒ ¢Ã¢â‚¬Å¡Ã‚ ¬Ãƒâ€šÃ‚ ¦ÃƒÆ' ¢Ãƒ ¢Ã¢â‚¬Å¡Ã‚ ¬Ãƒâ€šÃ‚ ¦ÃƒÆ' ¢Ãƒ ¢Ã¢â‚¬Å¡Ã‚ ¬Ãƒâ€šÃ‚ ¦ÃƒÆ' ¢Ãƒ ¢Ã¢â‚¬Å¡Ã‚ ¬Ãƒâ€šÃ‚ ¦ÃƒÆ' ¢Ãƒ ¢Ã¢â‚¬Å¡Ã‚ ¬Ãƒâ€šÃ‚ ¦ÃƒÆ' ¢Ãƒ ¢Ã¢â‚¬Å¡Ã‚ ¬Ãƒâ€šÃ‚ ¦ÃƒÆ ' ¢Ãƒ ¢Ã¢â‚¬Å¡Ã‚ ¬Ãƒâ€šÃ‚ ¦ÃƒÆ' ¢Ãƒ ¢Ã¢â‚¬Å¡Ã‚ ¬Ãƒâ€šÃ‚ ¦ÃƒÆ' ¢Ãƒ ¢Ã¢â‚¬Å¡Ã‚ ¬Ãƒâ€šÃ‚ ¦ÃƒÆ' ¢Ãƒ ¢Ã¢â‚¬Å¡Ã‚ ¬Ãƒâ€šÃ‚ ¦ÃƒÆ' ¢Ãƒ ¢Ã¢â‚¬Å¡Ã‚ ¬Ãƒâ€šÃ‚ ¦ÃƒÆ' ¢Ãƒ ¢Ã¢â‚¬Å¡Ã‚ ¬Ãƒâ€šÃ‚ ¦ÃƒÆ' ¢Ãƒ ¢Ã¢â‚¬Å¡Ã‚ ¬Ãƒâ€šÃ‚ ¦.. 3.6% 3.4% Selling, general and administrativeÃÆ' ¢Ãƒ ¢Ã¢â‚¬Å¡Ã‚ ¬Ãƒâ€šÃ‚ ¦ÃƒÆ' ¢Ãƒ ¢Ã¢â‚¬Å¡Ã‚ ¬Ãƒâ€šÃ‚ ¦ÃƒÆ' ¢Ãƒ ¢Ã¢â‚¬Å¡Ã‚ ¬Ãƒâ€šÃ‚ ¦ÃƒÆ' ¢Ãƒ ¢Ã¢â‚¬Å¡Ã‚ ¬Ãƒâ€šÃ‚ ¦ÃƒÆ' ¢Ãƒ ¢Ã¢â‚¬Å¡Ã‚ ¬Ãƒâ€šÃ‚ ¦ÃƒÆ' ¢Ãƒ ¢Ã¢â‚¬Å¡Ã‚ ¬Ãƒâ€šÃ‚ ¦ÃƒÆ' ¢Ãƒ ¢Ã¢â‚¬Å¡Ã‚ ¬Ãƒâ€šÃ‚ ¦ÃƒÆ' ¢Ãƒ ¢Ã¢â‚¬Å¡Ã‚ ¬Ãƒâ€šÃ‚ ¦ÃƒÆ' ¢Ãƒ ¢Ã¢â‚¬Å¡Ã‚ ¬Ãƒâ€šÃ‚ ¦ÃƒÆ' ¢Ãƒ ¢Ã¢â‚¬Å¡Ã‚ ¬Ãƒâ€šÃ‚ ¦ÃƒÆ' ¢Ãƒ ¢Ã¢â‚¬Å¡Ã‚ ¬Ãƒâ€šÃ‚ ¦ÃƒÆ' ¢Ãƒ ¢Ã¢â‚¬Å¡Ã‚ ¬Ãƒâ€šÃ‚ ¦ÃƒÆ' ¢Ãƒ ¢Ã¢â‚¬Å¡Ã‚ ¬Ãƒâ€šÃ‚ ¦ÃƒÆ' ¢Ãƒ ¢Ã¢â‚¬Å¡Ã‚ ¬Ãƒâ€šÃ‚ ¦ÃƒÆ' ¢Ãƒ ¢Ã¢â‚¬Å¡Ã‚ ¬Ãƒâ€šÃ‚ ¦$4.149 $3.761 Percentage of net salesÃÆ' ¢Ãƒ ¢Ã¢â‚¬Å¡Ã‚ ¬Ãƒâ€šÃ‚ ¦ÃƒÆ' ¢Ãƒ ¢Ã¢â‚¬Å¡Ã‚ ¬Ãƒâ€šÃ‚ ¦ÃƒÆ' ¢Ãƒ ¢Ã¢â‚¬Å¡Ã‚ ¬Ãƒâ€šÃ‚ ¦ÃƒÆ' ¢Ãƒ ¢Ã¢â‚¬Å¡Ã‚ ¬Ãƒâ€šÃ‚ ¦ÃƒÆ' ¢Ãƒ ¢Ã¢â‚¬Å¡Ã‚ ¬Ãƒâ€šÃ‚ ¦ÃƒÆ' ¢Ãƒ ¢Ã¢â‚¬Å¡Ã‚ ¬Ãƒâ€šÃ‚ ¦ÃƒÆ' ¢Ãƒ ¢Ã ¢â‚¬Å¡Ã‚ ¬Ãƒâ€šÃ‚ ¦ÃƒÆ' ¢Ãƒ ¢Ã¢â‚¬Å¡Ã‚ ¬Ãƒâ€šÃ‚ ¦ÃƒÆ' ¢Ãƒ ¢Ã¢â‚¬Å¡Ã‚ ¬Ãƒâ€šÃ‚ ¦ÃƒÆ' ¢Ãƒ ¢Ã¢â‚¬Å¡Ã‚ ¬Ãƒâ€šÃ‚ ¦ÃƒÆ' ¢Ãƒ ¢Ã¢â‚¬Å¡Ã‚ ¬Ãƒâ€šÃ‚ ¦ÃƒÆ' ¢Ãƒ ¢Ã¢â‚¬Å¡Ã‚ ¬Ãƒâ€šÃ‚ ¦ÃƒÆ' ¢Ãƒ ¢Ã¢â‚¬Å¡Ã‚ ¬Ãƒâ€šÃ‚ ¦ÃƒÆ' ¢Ãƒ ¢Ã¢â‚¬Å¡Ã‚ ¬Ãƒâ€šÃ‚ ¦ÃƒÆ' ¢Ãƒ ¢Ã¢â‚¬Å¡Ã‚ ¬Ãƒâ€šÃ‚ ¦ÃƒÆ' ¢Ãƒ ¢Ã¢â‚¬Å¡Ã‚ ¬Ãƒâ€šÃ‚ ¦ÃƒÆ' ¢Ãƒ ¢Ã¢â‚¬Å¡Ã‚ ¬Ãƒâ€šÃ‚ ¦ÃƒÆ' ¢Ãƒ ¢Ã¢â‚¬Å¡Ã‚ ¬Ãƒâ€šÃ‚ ¦.. 11.4% 11.6% Earning per common share: Numerator: Net income ÃÆ' ¢Ãƒ ¢Ã¢â‚¬Å¡Ã‚ ¬Ãƒâ€šÃ‚ ¦ÃƒÆ' ¢Ãƒ ¢Ã¢â‚¬Å¡Ã‚ ¬Ãƒâ€šÃ‚ ¦ÃƒÆ' ¢Ãƒ ¢Ã¢â‚¬Å¡Ã‚ ¬Ãƒâ€šÃ‚ ¦ÃƒÆ' ¢Ãƒ ¢Ã¢â‚¬Å¡Ã‚ ¬Ãƒâ€šÃ‚ ¦ÃƒÆ' ¢Ãƒ ¢Ã¢â‚¬Å¡Ã‚ ¬Ãƒâ€šÃ‚ ¦ÃƒÆ' ¢Ãƒ ¢Ã¢â‚¬Å¡Ã‚ ¬Ãƒâ€šÃ‚ ¦ÃƒÆ' ¢Ãƒ ¢Ã¢â‚¬Å¡Ã‚ ¬Ãƒâ€šÃ‚ ¦ÃƒÆ' ¢Ãƒ ¢Ã¢â‚¬Å¡Ã‚ ¬Ãƒâ€šÃ‚ ¦ÃƒÆ' ¢Ãƒ ¢Ã¢â‚¬Å¡Ã‚ ¬Ãƒâ€šÃ‚ ¦ÃƒÆ' ¢Ãƒ ¢Ã¢â‚¬Å¡Ã‚ ¬Ãƒâ€šÃ‚ ¦ÃƒÆ' ¢Ãƒ ¢Ã¢â‚¬Å¡Ã‚ ¬Ãƒâ€šÃ‚ ¦ÃƒÆ' ¢Ãƒ ¢Ã¢â‚¬Å¡Ã‚ ¬Ãƒâ€šÃ‚ ¦ÃƒÆ' ¢Ãƒ ¢Ã¢â‚¬Å¡Ã‚ ¬Ãƒâ€šÃ‚ ¦ÃƒÆ' ¢Ãƒ ¢Ã¢â‚¬Å¡Ã‚ ¬Ãƒâ€šÃ‚ ¦ÃƒÆ' ¢Ãƒ ¢Ã¢â‚¬Å¡Ã‚ ¬Ãƒâ€šÃ‚ ¦ÃƒÆ' ¢Ãƒ ¢Ã¢â‚¬Å¡Ã‚ ¬Ãƒâ€šÃ‚ ¦ÃƒÆ' ¢Ãƒ ¢Ã¢â‚¬Å¡Ã‚ ¬Ãƒâ€šÃ‚ ¦ÃƒÆ' ¢Ãƒ ¢Ã¢â‚¬Å¡Ã‚ ¬Ãƒâ€šÃ‚ ¦ÃƒÆ' ¢Ãƒ ¢Ã¢â‚¬Å¡Ã‚ ¬Ãƒâ€šÃ‚ ¦ÃƒÆ' ¢Ãƒ ¢Ã¢â‚¬Å¡Ã‚ ¬Ãƒâ€šÃ‚ ¦ÃƒÆ' ¢Ãƒ ¢Ã¢â‚¬Å¡Ã‚ ¬Ãƒâ€šÃ‚ ¦ÃƒÆ' ¢Ãƒ ¢Ã¢â‚¬Å¡Ã‚ ¬Ãƒâ€šÃ‚ ¦ÃƒÆ' ¢Ãƒ ¢Ã¢â‚¬Å¡Ã‚ ¬Ãƒâ€šÃ‚ ¦ÃƒÆ' ¢Ãƒ ¢Ã¢â‚¬Å¡Ã‚ ¬Ãƒâ€šÃ‚ ¦ÃƒÆ' ¢Ãƒ ¢Ã¢â‚¬Å¡Ã‚ ¬Ãƒâ€šÃ‚ ¦ $5.704 $4.834 Denominator: Weighted-average shares outstanding ÃÆ' ¢Ãƒ ¢Ã¢â‚¬Å¡Ã‚ ¬Ãƒâ€šÃ‚ ¦ÃƒÆ' ¢Ãƒ ¢Ã¢â‚¬Å¡Ã‚ ¬Ãƒâ€šÃ‚ ¦ÃƒÆ' ¢Ãƒ ¢Ã¢â‚¬Å¡Ã‚ ¬Ãƒâ€šÃ‚ ¦ÃƒÆ'à ‚ ¢Ãƒ ¢Ã¢â‚¬Å¡Ã‚ ¬Ãƒâ€šÃ‚ ¦ÃƒÆ' ¢Ãƒ ¢Ã¢â‚¬Å¡Ã‚ ¬Ãƒâ€šÃ‚ ¦ÃƒÆ' ¢Ãƒ ¢Ã¢â‚¬Å¡Ã‚ ¬Ãƒâ€šÃ‚ ¦ÃƒÆ' ¢Ãƒ ¢Ã¢â‚¬Å¡Ã‚ ¬Ãƒâ€šÃ‚ ¦ÃƒÆ' ¢Ãƒ ¢Ã¢â‚¬Å¡Ã‚ ¬Ãƒâ€šÃ‚ ¦ÃƒÆ' ¢Ãƒ ¢Ã¢â‚¬Å¡Ã‚ ¬Ãƒâ€šÃ‚ ¦ÃƒÆ' ¢Ãƒ ¢Ã¢â‚¬Å¡Ã‚ ¬Ãƒâ€šÃ‚ ¦ÃƒÆ' ¢Ãƒ ¢Ã¢â‚¬Å¡Ã‚ ¬Ãƒâ€šÃ‚ ¦ÃƒÆ' ¢Ãƒ ¢Ã¢â‚¬Å¡Ã‚ ¬Ãƒâ€šÃ‚ ¦ .893,016 881.592 Effect of dilutive securities ÃÆ' ¢Ãƒ ¢Ã¢â‚¬Å¡Ã‚ ¬Ãƒâ€šÃ‚ ¦ÃƒÆ' ¢Ãƒ ¢Ã¢â‚¬Å¡Ã‚ ¬Ãƒâ€šÃ‚ ¦ÃƒÆ' ¢Ãƒ ¢Ã¢â‚¬Å¡Ã‚ ¬Ãƒâ€šÃ‚ ¦ÃƒÆ' ¢Ãƒ ¢Ã¢â‚¬Å¡Ã‚ ¬Ãƒâ€šÃ‚ ¦ÃƒÆ' ¢Ãƒ ¢Ã¢â‚¬Å¡Ã‚ ¬Ãƒâ€šÃ‚ ¦ÃƒÆ' ¢Ãƒ ¢Ã¢â‚¬Å¡Ã‚ ¬Ãƒâ€šÃ‚ ¦ÃƒÆ' ¢Ãƒ ¢Ã¢â‚¬Å¡Ã‚ ¬Ãƒâ€šÃ‚ ¦ÃƒÆ' ¢Ãƒ ¢Ã¢â‚¬Å¡Ã‚ ¬Ãƒâ€šÃ‚ ¦ÃƒÆ' ¢Ãƒ ¢Ã¢â‚¬Å¡Ã‚ ¬Ãƒâ€šÃ‚ ¦ÃƒÆ' ¢Ãƒ ¢Ã¢â‚¬Å¡Ã‚ ¬Ãƒâ€šÃ‚ ¦ÃƒÆ' ¢Ãƒ ¢Ã¢â‚¬Å¡Ã‚ ¬Ãƒâ€šÃ‚ ¦ÃƒÆ' ¢Ãƒ ¢Ã¢â‚¬Å¡Ã‚ ¬Ãƒâ€šÃ‚ ¦ÃƒÆ' ¢Ãƒ ¢Ã¢â‚¬Å¡Ã‚ ¬Ãƒâ€šÃ‚ ¦ÃƒÆ' ¢Ãƒ ¢Ã¢â‚¬Å¡Ã‚ ¬Ãƒâ€šÃ‚ ¦ÃƒÆ' ¢Ãƒ ¢Ã¢â‚¬Å¡Ã‚ ¬Ãƒâ€šÃ‚ ¦ÃƒÆ' ¢Ãƒ ¢Ã¢â‚¬Å¡Ã‚ ¬Ãƒâ€šÃ‚ ¦ÃƒÆ' ¢Ãƒ ¢Ã¢â‚¬Å¡Ã‚ ¬Ãƒâ€šÃ‚ ¦ÃƒÆ' ¢Ãƒ ¢Ã¢â‚¬Å¡Ã‚ ¬Ãƒâ€šÃ‚ ¦ 13.989 20.547 Weighted-average shares diluted ÃÆ' ¢Ãƒ ¢Ã¢â‚¬Å¡Ã‚ ¬Ãƒâ€šÃ‚ ¦ÃƒÆ'à ‚ ¢Ãƒ ¢Ã¢â‚¬Å¡Ã‚ ¬Ãƒâ€šÃ‚ ¦ÃƒÆ' ¢Ãƒ ¢Ã¢â‚¬Å¡Ã‚ ¬Ãƒâ€šÃ‚ ¦ÃƒÆ' ¢Ãƒ ¢Ã¢â‚¬Å¡Ã‚ ¬Ãƒâ€šÃ‚ ¦ÃƒÆ' ¢Ãƒ ¢Ã¢â‚¬Å¡Ã‚ ¬Ãƒâ€šÃ‚ ¦ÃƒÆ' ¢Ãƒ ¢Ã¢â‚¬Å¡Ã‚ ¬Ãƒâ€šÃ‚ ¦ÃƒÆ' ¢Ãƒ ¢Ã¢â‚¬Å¡Ã‚ ¬Ãƒâ€šÃ‚ ¦ÃƒÆ' ¢Ãƒ ¢Ã¢â‚¬Å¡Ã‚ ¬Ãƒâ€šÃ‚ ¦ÃƒÆ' ¢Ãƒ ¢Ã¢â‚¬Å¡Ã‚ ¬Ãƒâ€šÃ‚ ¦ÃƒÆ' ¢Ãƒ ¢Ã¢â‚¬Å¡Ã‚ ¬Ãƒâ€šÃ‚ ¦ÃƒÆ' ¢Ãƒ ¢Ã¢â‚¬Å¡Ã‚ ¬Ãƒâ€šÃ‚ ¦ÃƒÆ' ¢Ãƒ ¢Ã¢â‚¬Å¡Ã‚ ¬Ãƒâ€šÃ‚ ¦ÃƒÆ' ¢Ãƒ ¢Ã¢â‚¬Å¡Ã‚ ¬Ãƒâ€šÃ‚ ¦ÃƒÆ' ¢Ãƒ ¢Ã¢â‚¬Å¡Ã‚ ¬Ãƒâ€šÃ‚ ¦ÃƒÆ' ¢Ãƒ ¢Ã¢â‚¬Å¡Ã‚ ¬Ãƒâ€šÃ‚ ¦..907.005 902.139 Basic earnings per common share ÃÆ' ¢Ãƒ ¢Ã¢â‚¬Å¡Ã‚ ¬Ãƒâ€šÃ‚ ¦ÃƒÆ' ¢Ãƒ ¢Ã¢â‚¬Å¡Ã‚ ¬Ãƒâ€šÃ‚ ¦ÃƒÆ' ¢Ãƒ ¢Ã¢â‚¬Å¡Ã‚ ¬Ãƒâ€šÃ‚ ¦ÃƒÆ' ¢Ãƒ ¢Ã¢â‚¬Å¡Ã‚ ¬Ãƒâ€šÃ‚ ¦ÃƒÆ' ¢Ãƒ ¢Ã¢â‚¬Å¡Ã‚ ¬Ãƒâ€šÃ‚ ¦ÃƒÆ' ¢Ãƒ ¢Ã¢â‚¬Å¡Ã‚ ¬Ãƒâ€šÃ‚ ¦ÃƒÆ' ¢Ãƒ ¢Ã¢â‚¬Å¡Ã‚ ¬Ãƒâ€šÃ‚ ¦ÃƒÆ' ¢Ãƒ ¢Ã¢â‚¬Å¡Ã‚ ¬Ãƒâ€šÃ‚ ¦ÃƒÆ' ¢Ãƒ ¢Ã¢â‚¬Å¡Ã‚ ¬Ãƒâ€šÃ‚ ¦ÃƒÆ' ¢Ãƒ ¢Ã¢â‚¬Å¡Ã‚ ¬Ãƒâ€šÃ‚ ¦ÃƒÆ' ¢Ãƒ ¢Ã¢â‚¬Å¡Ã‚ ¬Ãƒâ€šÃ‚ ¦ÃƒÆ' ¢Ãƒ ¢Ã¢â‚¬Å¡Ã‚ ¬Ãƒâ€šÃ‚ ¦ÃƒÆ' ¢Ãƒ ¢Ã¢â‚¬Å¡Ã‚ ¬Ãƒâ€šÃ‚ ¦ÃƒÆ' ¢Ãƒ ¢Ã¢â‚¬Å¡Ã‚ ¬Ãƒâ€šÃ‚ ¦ÃƒÆ' ¢Ãƒ ¢Ã¢â‚¬Å¡Ã‚ ¬Ãƒâ€šÃ‚ ¦$6.39 $5.48 Dilute d earnings per common share ÃÆ' ¢Ãƒ ¢Ã¢â‚¬Å¡Ã‚ ¬Ãƒâ€šÃ‚ ¦ÃƒÆ' ¢Ãƒ ¢Ã¢â‚¬Å¡Ã‚ ¬Ãƒâ€šÃ‚ ¦ÃƒÆ' ¢Ãƒ ¢Ã¢â‚¬Å¡Ã‚ ¬Ãƒâ€šÃ‚ ¦ÃƒÆ' ¢Ãƒ ¢Ã¢â‚¬Å¡Ã‚ ¬Ãƒâ€šÃ‚ ¦ÃƒÆ' ¢Ãƒ ¢Ã¢â‚¬Å¡Ã‚ ¬Ãƒâ€šÃ‚ ¦ÃƒÆ' ¢Ãƒ ¢Ã¢â‚¬Å¡Ã‚ ¬Ãƒâ€šÃ‚ ¦ÃƒÆ' ¢Ãƒ ¢Ã¢â‚¬Å¡Ã‚ ¬Ãƒâ€šÃ‚ ¦ÃƒÆ' ¢Ãƒ ¢Ã¢â‚¬Å¡Ã‚ ¬Ãƒâ€šÃ‚ ¦ÃƒÆ' ¢Ãƒ ¢Ã¢â‚¬Å¡Ã‚ ¬Ãƒâ€šÃ‚ ¦ÃƒÆ' ¢Ãƒ ¢Ã¢â‚¬Å¡Ã‚ ¬Ãƒâ€šÃ‚ ¦ÃƒÆ' ¢Ãƒ ¢Ã¢â‚¬Å¡Ã‚ ¬Ãƒâ€šÃ‚ ¦ÃƒÆ' ¢Ãƒ ¢Ã¢â‚¬Å¡Ã‚ ¬Ãƒâ€šÃ‚ ¦ÃƒÆ' ¢Ãƒ ¢Ã¢â‚¬Å¡Ã‚ ¬Ãƒâ€šÃ‚ ¦ÃƒÆ' ¢Ãƒ ¢Ã¢â‚¬Å¡Ã‚ ¬Ãƒâ€šÃ‚ ¦.. $6.29 $5.36 Source: Apple Annual Report (2009) Chapter Two: Financial Analysis Ratio Analysis Ratio analysis PROFITABILITY: Return on Ordinary Shareholders Funds ROSF = Net profit after taxation and preference dividend (if any) x 100 Average ordinary share capital + reserves Return on Total Assets ROA = Net profit before interest and taxation x 100 Average total assets Return on Capital Employed ROCE = Net profit before interest and taxation x 100 Average Share capital + Long-term loans Net Profit Margin NPM = Net profit before interest and taxation x 100 Sales Gross Profit Margin GPM = Gross profit x 100 Sales EFFECIENCY: Average Inventory Turnover Period Inventory turnover period = Average inventory held x 365 Cost of sales Average Settlement Period for Accounts receivable (debtors) Average settlement period = Average trade debtors x 365 Credit sales Average Settlement Period for Accounts Payable (creditors) Average settlement period = Average trade creditors x 365 Credit purchases Asset Turnover Period Average asset turnover period = Average total assets employed x 365 Sales LIQUIDITY: Current Ratio Current ratio = Current assets Current liabilities Acid Test or Quick Ratio Acid test or Quick ratio = Current assets (excluding inventory and prepayments) Current liabilities Cash Flows from Operations Ratio Cash flows from operations ratio = Operating cash flows Current liabilities FINANCIAL GEARING (LEVERAGE): Gearing Ratio Gearing ratio = Long-term liabilities x 100 Share capital + Reserves + Long-term liabilities Interest Cover Ratio (times interest earned) Interest cover ratio = Profit before interest and taxation Interest expense DELL Inc.: Financial Year 2009 Profitability Ratio FY 2009 Return on Shareholders Fund 61.9% Return on Total Assets 11.8% Return on Capital Employed 62.1% Net Profit Margin 5.2% Gross Profit Margin 17.9% Efficiency Ratio Average Inventory Turnover Period 7 days (to nearest day) Average Settlement Period for Accounts Receivable 32 days (to nearest day) Average Settlement Period for Accounts Payable 465 days (to nearest day) Asset Turnover Period 161 days (to nearest day) Liquidity Ratio Current Ratio 1.3 times Quick Ratio 1.2 times Cash Flow from Operations Ratio 0.1 times Financial Gearing Gearing Ratio 63.3% Interest Cover Ratio   23.8 times HEWLETT PACKARD Co.: Financial Year 2009 Prodigality Ratio FY 2009 Return on Shareholders Fund 19.2% Return on Total Assets 8.8% Return on Capital Employed 20% Net Profit Margin 8.8% Gross Profit Margin 23.8% Efficiency Ratio Average Inventory Turnover Period 59 days (to nearest day) Average Settlement Period for Accounts Receivable 53 days (to nearest day) Average Settlement Period for Accounts Payable 52 days (to nearest day) Asset Turnover Period 363 days (to nearest day) Liquidity Ratio Current Ratio 1.2 times Quick Ratio 1 times Cash Flow from Operations Ratio 0.3 times Financial Gearing Gearing Ratio 43.5% Interest Cover Ratio 14 times References: